I’m finally back from an incredible whirlwind tour of entomology conferences. I’ve travelled from Ottawa, Ontario (ESO) to Edmonton, Alberta (ESC) to Knoxville, Tennessee (ESA). I am pooped and my brain is saturated with awesome science.

I was invited to give a talk as part of a special symposium, “From the Lab to the Web”. It featured other awesome people like Morgan Jackson, Dave Walters, Adrian Thysse, Greg Courtney and fellow McGillian Chris Buddle. In my (not-so-) humble opinion, I think it was a highlight of the conference proceedings. My talk was called “A grad student’s guide to using social media as a tool for Doing Science”.

You can check out some voiced-over slides here, but if you don’t feel like sitting through the entire 30 minutes, here’s a quick round-up of the main points:

1. Social media doesn’t need to be scary or overwhelming. Try to think of it as “hallway talk” – the informal socializing, networking, collaborating and community-building that we do as grad students every day, already.

2. Half of Canadians have a social media profile: social media is an important part of the way we communicate and build communities. Academics, especially new faculty, are using social media as a work tool. 90% of academics in the US report using social media – this is nearly twice the average for all other fields of employment. Grad students not using social media in a professional capacity (perhaps especially those considering careers in academia) need to get with the program.

3. Social media can help you:

• Improve your communication skills. You can practice using non-technical language that anyone, even non-specialists, can understand. Blogging and microblogging are great platforms for this, because your audience is the entire world (and most of them don’t understand your crazy jargon).
• Get stuff. Like inaccessible journal articles (try the #Icanhazpdf hashtag on Twitter), data (you can tap into citizen scientists from all over the world) and funding for projects (the #scifundchallenge on Rockethub.com is well worth a peek if you’ve never heard of crowd-funding).

• Network. Not just within your institution or field of expertise – you can develop a diverse international network of collaborators and colleagues. Being involved in social media allows to you tap into a community of scientists that WANT to engage with you. You will find mentors, friends, allies, and informants in places you never thought possible.
• Get noticed. By your school, the media and other sciencey organizations. These people are looking for cool research and passionate scientists to feature on their web sites and in articles (which, by the way, can get thousands of readers). You can also use social media and networking sites to get the attention of other academics and boost the citation counts on your articles.

4. Important people – like future thesis advisors, future employers, and faculty search committees – will Google you. Seriously. They’ll do it to learn more about your professional and personal activities. If they can’t find you online, it looks suspicious. Grad students need to take the time to create and cultivate a professional online presence so that the right people can find them when it matters most.

5. Although you want to be Google-able, don’t get caught doing dumb things online. What goes on the internet stays on the internet forever (screenshots can easily create permanent records of stuff you’d rather delete). First impressions are important, so be smart about what you put out there for the world to find.

6. Sometimes people on the internet are jerks. You could fall victim to a creepy online stalker (yes, this happens to scientists sometimes), so keep your private, personal information private and personal. Same goes for that of your friends and family members.  Other people might not be creepy, but they might be critical of you and your research. Learn to stand up for your work and practice responding to criticisms in a professional way.

7. Developing a professional online presence takes time, and the upfront investment can be steep, but it’s well worth the effort. Schedule some time in your to-do list to engage with other members of the online science community, and start building your network.  You’ll be glad you did. I know it’s paid off big-time for me.

Again, if you’d like to hear more details, please check out the video.

I know that I’m probably preaching to the converted already, but I’d love to hear about your own experiences (both positive and negative) with social media, either as a grad student or as someone in the workplace (scientists and non-scientists alike!)
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cross-posted on http://www.thebuggeek.com